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Until now, it’s been difficult to measure results and calculate event Return on Investment (ROI). While event owners and organizers could report on specific aspects of the event, such as the number of leads collected at exhibit booths or results from event satisfaction surveys, they have lacked a comprehensive view into all meeting activities and results, as well as access to the data and tools required to accurately measure ROI.
 nTAGs are changing all that. The only Event Data Management (EDM) system that enables you to measure all aspects of your meeting and provide complete ROI analysis, nTAG empowers event owners and organizers to assess performance versus objectives and answer the all-too-critical question, “Was it worth it?” nTAG also lets you conduct year-to-year comparisons and even measure your event results against industry benchmarks to identify underperforming areas and improve event design.
ROI Analysis
Attendance Tracking
Networking Activity
Lead Capture
Trip Report
ROI Analysis
How can you really measure whether you’ve achieved your event objectives and determine the Return on Investment (ROI)? While Return on Events (ROE) and Return on Objectives (ROO) metrics offer some insight, they fail to provide an accurate comparison of measurable event results against what you spent to achieve those outcomes.
From the outset, nTAG Professional Services works with you to understand your objectives and design a tailored nTAG system that drives event activity to achieve those objectives. Are your corporate executives interacting with customers at your user conference? nTAG can encourage and measure those connections. Are attendees understanding the content in training sessions? nTAG can assess the level of learning taking place. Are your exhibitors capturing leads from qualified prospects? nTAG can incent and measure that, too. Event owners and organizers can pull real-time reports on all aspects of event activity to make on-site changes.
After the meeting, Professional Services will meet with the event host to examine the nTAG reports, apply a practical methodology for comparing performance against objectives, and provide a closed-loop ROI analysis for measuring event success. By using nTAG’s comprehensive event data and proven methodology, event professionals can—for the first time—provide key stakeholders with the quantifiable data needed to determine if an event was worth the investment and to make more informed decisions about funding, planning, and executing future events.
Attendance Tracking
Know who has attended which event sessions and activities. nTAG’s automated attendance tracking and reporting makes it easy to satisfy event auditors, assess the popularity of individual sessions and activities, and provide proof of attendance for education credits and certification purposes. Up-to-the minute attendance data is continuously available to the event organizer. No more counting heads or relying on sign-in sheets; with nTAG, your attendance data is always accurate.
Networking Activity
Monitor networking activity to make sure people are making connections. nTAG makes it easy for event organizers to track networking activity in real time, enabling them to take action, if necessary, to increase the level of interaction. For example, if people are keeping to themselves in a networking session, the event organizer can send in some host company executives to make introductions, facilitate conversations, and get people talking. If the event organizer is trying to encourage connections between attendees matching certain profiles, she can monitor these attendees’ interactions and course-correct mid-event—or even mid-session—to make sure the right people connect. In addition, nTAG provides comprehensive network activity reports which detail the total number of interactions as well as the number of interactions between specific groups of participants. This information helps event owners and organizers determine if event networking objectives were achieved.
Lead Capture
With nTAG, exhibitors and sponsors can focus on meeting visitors and answering questions instead of swiping cards and scanning badges. By viewing information that appears on the attendee’s display, exhibitors can better distinguish visitors who may be more qualified leads from those who are simply browsing, for more appropriate follow-up and better time management. nTAGs help exhibitors capture more leads more easily than ever before and enable the exchange of contact information with a single click. Using nTAG’s on screen keyboard, they can quickly add notes and reminders to the contact information to remind them how to follow up after the meeting.
Trip Report
At any time during the meeting or after returning to the office, each attendee can view a comprehensive trip report on their personalized myntag web page. The trip report automatically includes the sessions attended, the booths visited, and the contacts made—all in a convenient format. The contact information exchanged during the event is available in v card format, so attendees can automatically download all the new contacts into Microsoft Outlook and CRM systems. There’s no time wasted retyping addresses or keeping track of business cards.
Best of all, event attendees can easily share their trip report information with managers and colleagues. With nTAG, they can easily communicate how much value they received from the event, and present quantifiable reasons why they—and perhaps others from the organization—should attend next year.
 Networking
Interactivity and Education
Real-Time Event Management
Reporting and ROI Analysis
Sponsorship
Professional Services
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