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The Tagline, nTAG’s newsletter, includes articles, resources, best practices and tips on event technology. Sign up today to receive the next edition.
Winter 2007 - Meetings 2.0
Fall 2006 - Transformations: An Industry Leader's Views
Spring 2006 - A Sneak Peek at the nTAG System Version 2 and the nTAG Wave
February 2006 - Best Practices: Increase Attendee Survey Response Rates
November 2005 - Thought Leadership and News on Event Technology
Summer 2005 - Real-Time Event Management: Overcoming the limits of Planning
The nTAG solution is based on Rick Borovoy's pioneering research at MIT's Media Lab. Here are some of Rick's papers that focus on how technology can support face-to-face communication and community building.
 Meme Tags and Community Mirrors: Moving from Conferences to Collaboration
Folk Computing: Revisiting Oral Tradition as a Scaffold for Co-Present Communities
Folk Computing: Designing Technology to Support Face-to-Face Community Building
GroupWear: Nametags that Tell about Relationships
Things that blink: Computationally augmented name tags
Proving The Value of Meetings & Events
How and Why to Measure ROI
 By Jack J. Phillips, Monica Myhill, and James B. McDonough
Abstract: Created by Jack J. Phillips, renowned accountability expert, and ROI Institute President and CEO Patti Phillips, the ROI Methodology is a step-by-step system for providing the value of meetings and events. This new guide to measurement and evaluation includes chapters on meeting alignment, setting objectives, collecting data, analyzing data, and reporting results with up to seven types of data. Detailed case studies explain how measurement and evaluation have been used by meeting professionals to prove the value of their events—to the level demanded in the industry today. Chapter 5 includes a case study detailing a sales meeting that utilized the nTAG System.
Click here to purchase the book exclusively through the MPI bookstore
Real-time Event Management: Overcoming The Limits of Planning
By Rick Borovoy, CTO, nTAG Interactive
Abstract: The key to a smooth-running event is good advance planning. But even the best planning has limits. Unpredictable changes arise at the last minute – or even after the event has begun. What can you – and your attendees – do to overcome the limits of planning?
Click here for the full article
Best Practices: Increase Attendee Survey Response Rates
By Paula Crerar, VP of Marketing, nTAG Interactive
Abstract: In today's ROI-driven environment, meeting planners rely on attendee surveys more than ever to monitor attendee satisfaction and other key measures of event success. Yet achieving high rates of responses remains a challenge. How can you achieve double or triple average response rates at your next meeting?
Click here for the full article
nTAG Enhances the In-Person Conference Experience
Making the Most of Events and Conventions
June 22, 2006
By: Ronni Marshak
Abstract: nTAG Interactive provides a comprehensive Event Data Management solution that enhances the conference attendee’s customer experience as well as captures real-time ROI metrics. Using “wearable technology,” a computerized name badge worn around the neck, participants have access to all conference information, such as agendas, and can exchange contact information with a single click.
Click here for the full report (purchase required)
Business Innovation Factory Speaking Engagement
Speaker: Rick Borovoy, nTAG Interactive
Abstract: Rick Borovoy, co-founder and chief technical officer at nTAG, recently participated in the Business Innovation Factory’s BIF-2 Collaborative Innovation Summit in Providence, R.I. BIF-2 brought executives and organizational leaders from both the public and private sectors together in a collaborative, informal setting to discuss their personal stories around driving value and innovation. Borovoy shared the chronology of his success in pioneering cutting-edge social networking technologies that help companies achieve their business objectives.
Click here to watch the video
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